Yes, Kapamilya Star and main character of FPJ's Ang Probinsyano, Coco Martin is the new celebrity endorser of AMA Education System (AMAES).
AMAES signed Coco recently after the institution saw the effect the actor has on younger generations and even on adults. His current TV series, where he plays the role of a good law enforcer, sets a good example to viewers on the proper conduct and attitude of a law abiding citizen. Moreover, the character that Coco plays in the TV series is similar to how he is in real life. Indeed, he is a good example for the audience and displays courtesy, respect, courage and kindness even in real life.
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